TV service providers, whether they are cable operators, OTT players or others, have a tough time to compete as many share similar catalogs —we could argue that there is a shortage of content given the number of players. Some, like Netflix or HBO fight this scenario by creating their own series; most likely many others will start developing their own content to get some level of differentiation. Another area that has proved to be useful is how the catalog is shown to users and those TV players who are able to better understand usage patterns and offer costumers the right content, usually get more loyal users. Thus, this research from Ericsson on how series and movies categorization can be improved turns out to be a critical one.
Learning things we never knew we never knew
If you watch movies and TV series on Netflix, Hulu or Amazon Prime Video (to name just a few), you may have noticed that it has been a while since a new paradigm was introduced in terms of how media content is discovered.
A common procedure we follow when looking for something to watch on video-on-demand services is to select a genre and then browse through the titles on display there until you find something you like the look of, right? Then, if there’s nothing there of interest (or you have seen all the movies listed in the genre you chose), you select another genre. And repeat. We’ve all done … Keep reading the original post here