We have our slight suspicions that this blog, leading to an Ovum white paper, is a well-designed marketing gear, by which Nominum hired Ovum to conduct a survey with operators to conclude that DNS are pieces that could play a key role for operators’ digital transformation. And it turns out that, although everything is orchestrated, much we fear this is true: DNS are an element that, as suggested by Nominum, could be of great help in digital transformation. Perhaps, instead of surveys commissioned to reputed consultants, Nominum could begin to detail specific cases of digital transformation using DNS.
Digital Transformation Requires a “Subscriber-first” Approach
Ovum recently published a new report about the digital transformation efforts of communications service providers (CSPs) and the benefits of DNS in enabling a “subscriber-first” approach – a key step to achieving digital transformation. The report, based on the findings of a global survey of 100 CSPs, offers a detailed look at key business and technical priorities and discusses how DNS contributes to optimizing the online subscriber experience and delivering personalized and differentiated services … Keep reading the original blog post here