Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”

With My Digital Moments, Operators Can Create the Perfect Digital Customer Journey

Customer experience is the new battleground for telcos. Forrester Research found that 72 percent of companies say that improving customer experience is their top priority. As a provider, if you can engage your customer at the right time with the right personalised service, you have an opportunity to deliver value, establish loyalty and grow your business.

So, what do customers want? To start, they expect full control of their digital life, and the freedom to build their own personal ecosystem of apps and services … Keep reading the original blog post here

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