Some very fancy services and possibilities are coming our way, among then virtual reality (VR) and augmented reality (AR). The latter is the main theme of this new blog post. Once again we are given an idea that AR offers a lot of potential for service monetization, but we end up hearing just one: advertising. And again, when it comes to new services, the telecom industry needs to wonder who is going to benefit the most out of these new services that at the end of the day are going to need a lot of bandwidth and infrastructure upgrades —such as Mobile Edge Computing (MEC). And once again, the main telecom infrastructure investors, the mobile operators, are not near the monetization spots.