The business market adaptation game has not changed; it just needs to be faster

Before digitizing, question your assumptions

You’ve probably heard the old joke: A husband noticed that his wife always cut the end off of a ham before baking it. After years of watching her do this, he finally asked her what the purpose was. “Oh, it’s to make the ham bake more evenly and help the juices flow,” his wife replied. “I learned to do it by watching my mother.” But this questioning made the wife curious, and the next time she spoke to her mother, she asked her exactly what was the benefit of de-ending the ham. Her mother laughed. “It’s because my baking pan was too small to fit a full-sized ham!” she replied … Keep reading the original blog post 


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